Colorado’s pop-up consignment event.

Meet Nicole.

Nicole Ulrich is a longtime hospitality executive, entrepreneur, and reseller with a passion for bringing people together and creating experiences with purpose.

For more than five years, Nicole has operated her own online resale business, where her love for fashion, shopping preloved, and finding incredible pieces grew into something bigger: a vision for a community-centered consignment experience in Colorado.

As a two-time breast cancer survivor, Nicole is especially passionate about empowering women, building meaningful community, and using business as an opportunity to give back.

The name HoneyntheRock reflects that spirit—a reminder that even in difficult seasons, there can still be goodness, provision, and something sweet to be found.